Growing your brand relies heavily on brand awareness. In terms of growth is one of the biggest and most important things for you to focus on. If people don’t know who you are, how can they know what you do?
Growing awareness of your brand and your products will give you the fat bottom line that you are looking for.
Here are several simple tips that will help you grow your brand.
Blog
Your blog is a window into you, what you do, how you do it, and so much more. It will tie together your designs, taste, voice, and products too. You can share tips, tricks, valuable information, and use it to increase your online presence. Your blog is part of your content marketing strategy and should be one of your brand’s cornerstones.
Your blog will tell the world and your customers who you are pretty quickly too.
Unique Brand Voice
Every company and every blogger has something to say. It’s how they say it that sets them apart. Your brand voice will define how you sound to your audience. Your tone and tempo in your typing. The shade and light in your photos. It will all feed into your brand. Having a consistent voice can be tricky in the early days when you are establishing your brand, and it will grow over time.
Just try to stay authentic, and you will find that it comes naturally.
Customer Services
How you treat your customer will dictate if you have repeats or people that leave bad reviews all over the internet. Having voice chat software for website or instant chat options is usually one of the best ways to fix any issues that your customer might have with speed. Remember that customer service isn’t about keeping your customer quiet; it is the space to increase loyalty and improve how they feel about you.
Optimization
Your content should be optimized. SEO is a long game, not a short solution. To truly achieve SEO, you need to pay attention to how you create your content, what you share, and the goal of each piece of content. There are a number of tools that can help you to achieve this. The most used one for blog content is Yoast. Adding alt text to your imagines and creating clear subheadings will all help.
Check out this guide for great SEO to help you start making the most of your content creation.
Growing Your Brand: Your Story
How did you get where you are? What is the passion that keeps your business going? What is it you love? Your story is unique to you, but you might be surprised by how many people can relate to you when you tell it. You can elevate brand awareness quickly when you tell a compelling brand story, and that story is weaved into all of your content.
Once you know who your audience is, you will know how to speak to them. Using all of the analytics at your disposal is the ideal starting block.
If you enjoyed this post please check out my A Guide To Sponsored Posts
One thing I need to start doing in terms of SEO is using alt text on my images, not only for SEO reasons but for accessibility too, a great post full of valuable advice Kayleigh! x
Lucy | http://www.lucymary.co.uk
This is so inspiring! It can be difficult to remember these points so it’s great to see them all laid out like this!
Blogging voice and story are definitely important. They are what I personally look at when I read new blogs find new people. Great post!
Yessss to all of these tips! I don’t really have a business but I find the way you talk to people and treat people, whether that’s online or offline, has a real impact. I really love reading about the business’ journey because it makes them more human!
I totally agree with having a brand voice, it’s definitely something I really try to do! X
A unique brand voice was a struggle for me over the years with blogging and it used to change so much. I’m pretty happy with what I’ve got though now!
My blog really is my brand and I am so proud of everything I’ve achieved! As a freelancer, I share these kinds of tips with my clients a lot and they can really see the benefit in them!
Thanks for sharing!
Rosie
Great advice and I love the fact that you mentioned the importance of remaining authentic. So many people overlook that, trying to fit into some box that they believe will lead them to success. The catch is that your readers CAN tell when you’re being authentic and when you’re not. If you are putting on a front and trying to be something that you’re not, you will prevent yourself from making a genuine connection which will hurt your brand in the long run.
I really need to spend some time looking into seo for my site xx
Great ideas Kayleigh! I definitely have struggled with branding in the past. This post would have been helpful to read a long time ago! Thanks for sharing. Always inspiring.
Oooh I love these tips! They’re so helpful, definitel going to take these into account.
Love, Amie ❤
The Curvaceous Vegan
I love this!! SEO is something I really need to start working on a lot more for my own blog xx
http://www.dellalovesnutella.co.uk/
This is really helpful! I’ve recently been going through my old blog posts trying to improve them for SEO. But I still have a lot to learn! xx
These are some very helpful tips for sure. I need to brush up my SEO skills though for sure.
Mel 🌙 | Moonlight Mel
These are definitely so true and so important when growing your brand. I definitely need to try and incorporate these more into my blog
Thanks for sharing these amazing tips! Brand voice and customer service are so important!
Really enjoyed reading this! One of my biggest goals is improving my DA and working on my SEO 🙂
Such a fun and interesting read! These are helpful tips! It’s important to keep a consistent unique persona image on your blog to build loyalty to your audience. Great post!
Thanks for the advice. I really need to get my blog up and running! 😁
Thanks for sharing, these tips, I know that some of them I need to do more to improve my blog 🙂