Impressing new and prospective customers is a priority for all business owners. After all, securing a converted sale can be the first step en route to a long and productive relationship.
While great products should be the first point of focus, you must not ignore the outside issues that can influence consumer habits. Here are six simple steps that can be implemented to set a winning impression and get clients invested in the brand.
Master your website
Most consumers will either find your brand online or research it within hours of finding out about it. Therefore, choosing the right web host and implementing a suitable design with clear information is vital. Even if you are not selling items directly online, a strong web presence, including good SEO will help.
It shows professionalism and underlines your legitimacy. Especially when supported by a strong social media strategy.
Invest in your look
Prospective leads won’t just judge the business. They will formulate opinions based on the people representing it. First and foremost, you must invest in your personal look with attractive workwear and good beauty or grooming. Digital business cards are another great tool. They help make the interaction more memorable.
In addition to personal appearances, you must think about the staff. A dress code and potentially a sales script are ideal.
Give them the VIP treatment
The first meeting with a prospective customer is important. If it’s a B2B client, you will want to show that your company goes the extra mile. Using chauffeur cars can set a winning atmosphere before you’ve even met in person. When supported by a branded gift bag when entering an event or meeting, positivity will flow.
If you can get the relationship up and running on a strong foot, there’s every chance that the positive vibes will continue.
Use engaging content
As far as modern marketing is concerned, content is king. Engaging content like explainer videos can get people invested in the brand from the off. Showing off the products in style while also giving insight into the brand ethos and people will pay dividends. It will certainly make the brand more memorable, encouraging users to return and find out more.
Your leads have more options than ever before. If engaging content can help yours stand out from the crowd, it would be very naive to ignore it.
Listen
Perhaps the most important thing for a business to do is to show that they are the right match for the client. Therefore, you must try to engage in two-way interactions that allow you to listen. Understand their pain points and offer solutions that show why your brand can be trusted. This can include data-driven decisions and face-to-face meetings.
Clients want to feel valued and that the company is aligned with their needs. Achieve this outcome and you won’t go far wrong.
Utilise existing customers
No matter what you say in business, it’s likely that potential leads will take it with a pinch of salt. As such, it’s important to find ways of using existing customers to your advantage. Their testimonials and reviews can have a huge influence on the consumer mindset. In some cases, it will make the difference. In others, it will speed up the process.
As well as your customers, you can look to form partnerships with social influencers. Success through association will aid your cause.
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Great tips here. I’ve been thinking about doing a revamp next year of my blog and your first points was to invest in your look. I think it’s a sign. LOL. Thanks for sharing 🙂
This is great advice — thank you so much for sharing your expertise! Having guidance with something like this for those who are stepping out into impressing leads and clients is so helpful. Thanks for sharing!