Blogging can become a profitable side hustle for some. However, bloggers are the first to warn about how competitive this space is. Every day 4.4 million new blog posts are published across all platforms. It’s such a huge volume that the mind can barely comprehend it. There are 104 million bloggers all around the world, so it’s easy to understand why your article will be competing against many millions of others for visibility. The truth is that many bloggers fail to build a followership. So how do you grow your blog and attract more readers? There is no miracle formula. If you want to build an impactful blogging presence, you need to be seen!
Optimise your blog for search engines
There are two main types of SEO: The keyword-based approach, which you probably already use, and the technical SEO strategy, which requires HTML knowledge. So, if you are ready to bring your blog to the next level, it may be worth investing in SEO services and improving your website with search engines in mind. Factors such as loading speed, mobile usability, and indexing issues could slow you down.
Social media platforms that work
Is Twitter the best platform for bloggers? The answer is no. Your audience uses a variety of social media platforms, so you need to target platforms that facilitate content sharing. Instagram, for example, can be a fantastic option if you are already an active and enthusiastic user. You could learn how growing your Instagram reach can benefit your blog. TikTok is another useful platform for content creators as you can promote your posts through short and quirky videos.
Try video content
Video content is digestible and enjoyable. In fact, you’d be surprised to know that most people would rather watch a video than read a blog article when it comes to the first point of contact. So, it can be a good idea to learn how to film your own vlog to reach out to your audience. Vlogging doesn’t have to break the bank; most smartphone cameras provide already excellent quality. Learning how to edit your video for the platform, such as horizontal editing for YouTube, can help your vlog appear more professional and polished.
Create an infographic
For example, if you are sharing informative content such as a how-to post, it can be a good idea to summarise your article in an infographic. You can use a tool such as Infogram to build your own infographic. Infographics are the perfect snapshot of your article. More importantly, they can be shared on infographic directories such as infographicsarchives.com, visual.ly, infographiclove.com, nerdgraph.com, and many more. Infographics are highly shareable, and they can truly attract a new audience to your blog.
Write guest posts
Becoming a guest blogger on a popular platform can help you gain momentum for your brand and reach new readers. You can act as an expert discussing a specific issue in your niche, which means you will need to write an article to fit the other blog. Alternatively, you can also be part of an expert roundup post, which requires only answering a question and sharing a link to your blog.
Are you ready to drive more organic traffic to your blog? Enhancing your visibility in search engines and other platforms can make a huge difference to your readership.
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