AD | If you run a retail store you might be looking for the best ways to display your summer products or deals. There are many beautiful eye catching ways to display products so that they get the most attention. The last couple of years have seen pop up stores exploding to a point they are becoming key to any retail strategy. Get inspiration from these pop-up shop ideas below.
What is a pop up store or display?
So you might be wondering what is a pop up shop? A pop-up shop is a temporary retail space which allows vendors to occupy a temporary storefront, exhibition space or market stall. Pop up stores tend to be most popular when a brand has a new product to display or are trialing sales in a new area. Pop up displays, also referred to as pop up booths, are single or double-sided display systems that allow you to display high-quality, eye-catching graphics, often in a larger format than other than regular table top stores. Read below for more pop up shop ideas.
10 Pop Up Display And Event Ideas
A Reveal Pop up
Focus your pop up display around the reveal of a new product. A perfect example of this pop up is the yearly Google pop up event in New York. Their display focuses on teasing a new product as the centre of the pop up. This has hundreds of people heading there to try out new releases and to get a glimpse at the new product. This really can be applied to almost all types of retail for a great pop up display/ event.
Celebrity Guests
Large brands often have ambassadors and these can be celebrities, people who love the brand and experts in the area of retail. Why not host a pop-up around their attendance and encourage them to share your shop with their audience? It brings in a new audience and new potential customers.
Complimentary Services
If you have a retail brand that offers a special service such a tailoring or customisation you could centre you event around this complimentary service. This gives the customer an idea of what the service is like and makes them feel special. For example, if you sell cosmetics, offer free application services by makeup artists.
A mobile display
Consider hosting your pop-up shop in a truck or trailer so you can visit different parts of your city or town. This brings a unique edge to the pop up as it is in a different venue. These can be particularly popular when a pop-up sells new products in parts of a region they are not regularly available in and when new releases happen.
Adding an interactive element
When done right, pop-up shops can be playgrounds for consumers. Online stores don’t give customers the chance to interact with a solid product, whereas the pop up store allows them to touch and interact with it. Market your pop-up shop as a way for customers to interact with your brand, learn more about your products, and have a little fun.
Including a charity
Including a charity in the marketing and inclusion of your event can be a great way to bring light to a great causes and your business. The buzz around your pop up can give great marketing to the charity, and in turn reflect well on your pop up and bring more foot traffic in.
Reviewing a new product
Let your pop-up shop be a place to preview or explain upcoming releases to customers. This can provide vital feedback for upcoming releases within your brand, and allow customers to shop and browse what you currently have in store and available, ultimately leading to an increase in revenue.
Do something seasonal
Timely displays are sure to grab the attention of your customers. Keep a close eye on your retail calendar and make sure that your visual merchandising coincides with relevant shopping events and seasons. Seasonal pop-ups can create incredible revenue especially around holidays such as Christmas and fall.
Virtual pop up display
If you find that a physical pop up store isn’t something that you can navigate you consider doing a virtual pop display. A virtual pop-ups are an interactive, 360-degree shopping experience. This can be a great marketing idea if you brand has a target audience that might not go into the store.
Don’t forget about cross-merchandising
Cross-merchandising is a subtle but effective way to increase basket sizes and average order values. The practice promotes product discovery and entices shoppers to look at items that complement what they’re already buying. A pop up shop is the best way to include this method as you can store multiple products that compliment each other together. This could be by displaying a matching co-ord if you’re a fashion retailer next to each other so people are enticed to buy both bits.
Consider the examples above as inspiration for your pop-up, and use the ideas to create a unique experience for your customers. For such a low investment pop up stores can bring a unique experience to your customers, bring your brand more publicity and create a buzz around your products.
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